VistaCreate Product Launch
In 2021, Vista launched a new graphic design tool with thousands of easy-to-use templates, 100% for free. It’s basically the perfect tool for any small business owner looking to create super custom, super elevated social posts. With such a great product, we had to share the news. After several rounds of exploration with our entire copy team, I was tasked with leading the email campaign for this new launch.
Above: Standalone modules that could be used in non-VistaCreate emails.
Wave One
Our first email was released early in the year. We know that small business owners are hyper-focused during the holiday season, so we waited until those stressors relaxed to unveil this awesome new tool for them to explore.
Wave Two
For phase two of the VistaCreate product launch, we wanted to create standalone modules and banners that could be placed strategically in other emails. This way, we could get the word out to small business owners who may have missed our VistaCreate launch email.
Wave Three
Finally, Vista created Pride-themed social media templates for business owners to use during the month of June and beyond.
